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Purple Toothpaste

Purple Toothpaste

4.79 (11,472 reviews)

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Regular price $19.99 USD
Regular price $29.99 USD Sale price $19.99 USD
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Why You'll Love It

Purple Toothpaste is the fastest way to brighten your smile – without harsh treatments or sensitivity. Powered by color-correction technology, it cancels out yellow tones and reveals a visibly whiter smile after just one use.

  • Instantly neutralizes yellow tones for a brighter smile
  • Gentle, enamel-safe formula with fresh peppermint flavor
  • 100% vegan, cruelty-free, and safe for daily use
Visibly Whitens Teeth Visibly Whitens
Teeth
Gentle On Enamel Gentle On
Enamel
Long-Lasting Whitening Effect Long-Lasting
Whitening Effect
100% Vegan & Cruelty-free 100% Vegan &
Cruelty-free
Neutralizes Yellow Stains Neutralizes Yellow
Stains
Dentist-Recommended Dentist-
Recommended

SKU:

How To Use

You can get instantly whiter teeth in just 2 minutes.

  1. Use once: Brush for 2 minutes for instantly brighter teeth.
  2. Continue for 1-2 weeks, morning & evening: Don't stop when you see how white your teeth become after the first time - you won't believe how many shades you have left to go!
  3. Maintenance: Use for important occasions: However, it does not replace your regular toothpaste.
Before and After
Smile Results

We know you need convincing evidence. That's why we took real people from the streets of Sweden who have used Purple Toothpaste. Our videos show their instant transformations. This isn't just a product – it's a revolution for your smile!

Smile Results Before and After
Safety & Usage
  • Gentle on Enamel: Designed to brighten teeth without damaging your enamel or dental work.
  • No Harsh Chemicals: Whitening through safe color-correction, not abrasive bleaching agents.
  • 100% Vegan & Cruelty-Free: Ethical formula you can trust — no animal testing, no animal ingredients.
  • Compatible with Braces & Dental Work: Safe for braces, veneers, crowns, and fillings.
  • Daily Use Approved: Mild enough for everyday brushing without causing sensitivity or discomfort.
FAQs

Q: How does the Purple Toothpaste work?
Color-correction technology neutralizes yellow stains by applying a deep violet hue, making your teeth appear instantly whiter.

Q: Does the Purple Toothpaste replace my regular toothpaste?
No, it’s a whitening enhancer. Use it alongside your regular toothpaste to boost brightness without changing your daily routine.

Q: Is the Purple Toothpaste safe for sensitive teeth?
Yes! Our formula is enamel-safe and designed to be gentle enough for daily use without causing sensitivity.

Q: Can I use the Purple Toothpaste if I have braces, veneers, or crowns?
Absolutely. It’s safe for use with all dental work including braces, crowns, veneers, and fillings.

Q: How often should I use the Purple Toothpaste?
For best results, use it twice daily (morning and evening) for 1-2 weeks. After that, use as needed for maintenance and touch-ups.

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Whiter & Cleaner Teeth in just 30 Days!

Before and After 1

SOFIA'S SUCCESS

“I've spent so much money on whitening kits and dentist treatments over the years. Nothing compares to the instant brightening I got with this Purple Toothpaste. Total must-have!”

Before and After 2

DANIEL'S SUCCESS

“After just one week, my smile looked fresher and more vibrant — without any sensitivity. This product actually works!”

Before and After 3

ENNA'S SUCCESS

“I used to be self-conscious about my smile. After just a few days using this toothpaste, my teeth looked visibly brighter. It really works!”

A Smarter Way to Brighten Your Teeth

Scandinaviansmiles - Purple Toothpaste® is the world's first fully functional whitening toothpaste, designed to whiten your teeth

Purple Toothpaste

Our Purple Toothpaste

  • Instantly brightens teeth
    Check
  • No peroxide or harsh chemicals
    Check
  • Color-corrects yellow stains
    Check
  • Safe for daily use
    Check
Cheap Alternatives

Cheap Alternatives

  • Doesn't give any results
    Cross
  • Uses peroxide (Causes Sensitivity!)
    Cross
  • Only covers surface stains
    Cross
  • Not recommended for frequent use
    Cross
Professional Whitening

Professional Whitening Treatments

  • Painfully expensive
    Cross
  • EXTREME peroxide (gum irritation)
    Cross
  • Deep bleaching (damages enamel)
    Cross
  • Takes 1hr+ invasive clinic visit
    Cross

Real People. Real Smiles. Real Results.

First-Time Reactions

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Instant Whitening Effect

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Whiter Teeth in Just Seconds

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Got Questions? We Have Answers!

Our Purple Toothpaste uses innovative color-correcting technology to instantly neutralize yellow tones, revealing a visibly whiter smile after just one use — all without harsh chemicals or enamel damage.

Purple Toothpaste is designed to complement your normal oral care routine. Simply use it after brushing with your regular toothpaste whenever you want an extra boost of brightness.

Absolutely. Thanks to color-correcting pigments, you’ll notice an immediate improvement in brightness after the first use. Continued use over 1–2 weeks enhances and maintains the results.

Yes, it visually brightens your teeth by canceling out yellow tones. It doesn't chemically whiten like bleaching products but gives the appearance of a cleaner, whiter smile naturally and safely.

The visual brightening effect is instant but not permanent. For the best results, use it regularly (1–2 times daily) or before important occasions to keep your smile looking fresh and vibrant.

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Edmund Smith review

Edmund Smith

★★★★★

Bought this on impulse after a Facebook ad. Was really skeptical but look at the picture! I'm really satisfied and I recommend it to everyone. First time writing a review too!

Elias review

Elias

★★★★★

Got my Hollywood smile for 249 kr haha, highly recommended!

Christine Lindqvist review

Christine Lindqvist

★★★★★

When I was looking for a teeth whitening product I found this one online. The reviews piqued my interest immediately and after one use I noticed a difference! So far, it's the best whitening product I've tried!

Elina Nilsson review

Elina Nilsson

★★★★★

Okay, so having a Hollywood smile has always been my dream, and I had already planned on getting one when I'm older, but now after trying this it is no longer needed! Didn't know it was possible to get such a white tint with a teeth whitening product. Well done Scandinaviansmiles👏

Elsa Stromberg review

Elsa Stromberg

★★★★★

Works fantastically! Will definitely buy again.

Louise Frantz review

Louise Frantz

★★★★☆

Oh my god, I love it! It works so well and your shade becomes lighter in just 2 minutes. I really recommend it and will probably make another purchase when the tube runs out.

Sabina Wilderman review

Sabina Wilderman

★★★★★

With such products, there is always a risk that the ad is better than the product itself. But in this case, it actually works. My teeth became a shade lighter instantly. Love the product, already recommended to colleagues and family!

Johanna Karlsson review

Johanna Karlsson

★★★★★

Good product, make sure to use it more than once is my tip for the best result.

Louise Lindahl review

Louise Lindahl

★★★★★

Fantastic product! It also does not make your teeth or gums sensitive!

Nora Eriksson review

Nora Eriksson

★★★★★

Skeptical at first, but it works! I drink a lot of coffee and want to maintain the white tint so I use it daily.